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Brand strategy

Align the brand strategy story marketing with the vision

Align the brand with the vision

There is no one-sized fits all marketing or silver-bullet approach to building a brand. Stargazer approaches communications strategy by proposing doing what is most aligned and feasible with the current business phase or campaign objective. Once the roots are firmly planted, then the implementation of layering on channels and expanding tactics begins to build the vision for the future. It is not a “do everything” and “be everywhere” constantly strategy… unless you have a team and sizable budget.

drawing of hand with compass

Define the unique brand positioning and vision for the business.

Clarify the service offering, ideal client, target audience, voice and story.

Identify marketing channels that will work best for communicating.

Crafting your brand story

The inspiration for the business begins with doing something different in the industry. To make an impact.  To bring a unique perspective or way to serve that is often shaped by the founder’s vision. What we know in our relevant fields and industry soon becomes a quest of knowledge in all areas of business and life. And one of the most challenging lessons is how to communicate the brand internally and externally.  

Defining and crafting the brand story with a strategic approach helps drastically reduce some of the confusion and complexities so you can confidently communicate about your brand and service offering and genuinely sell product and services in a way most aligned with your vision.

drawing of a tree with words "where is the story being told", "how is the story being told" + "what is the story about"

How we strategize together

Regardless if the business is a start up or scale phase, get a clear plan for how best to build the brand and market the message.

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Discovery

The process begins with a qualitative analysis of the founder’s story and business. We have two 90 minute guided conversations to review the inspiration for the business, offering, customer, business goals, the current market, and a communications review.
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Distillation

The information is distilled down into an initial presentation of the brand positioning statement along with the unique reasons to believe. Once the positioning statement is defined, it then moves into the tactical marketing plan based around the goals.

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Delivery

The final deliverable is a presentation deck that includes the brand story, positioning and detailed outline of the marketing plan. Training and/or reference materials to begin activating on the marketing communications will be provided.

What's included

Every enagement is quoted uniquely. Consider this a baseline:

  • Two 90-minute Discovery Session Interviews to gain a clear understanding of the vision and goals of the brand and business
  • Distilled brand statement that articulates an aligned and own-able positioning statement
  • Summary reasons to believe to guide the vision of the brand, ideal client and map of offering
  • Communications audit and review of inspirations
  • Broad outline of a tactical marketing plan that falls in line with brand positioning
  • Concepts provided on channels or objective to best set up for activation: ad campaign ideas, website user experience outline, brand identity, social media templates

 

Prices will vary based on the size of the business, brand and objectives. Once we discuss the challenges and goals, a proposal will be provided.

Brands we've worked with

Company brand & product positioning + communication concepts:
64 Audio logo
Kevro logo
Kodak Pixpro logo
Xfernet logo

Personal brands:

Eimer Boyle logo
Head & Heart Insights logo
Nathan Morse logo
Vagabond Carving logo

Brands we've worked with

Company brand & product positioning + communication concepts:

64 Audio logo
Kevro logo
Kodak Pixpro logo
Xfernet logo

Personal brands:

Eimer Boyle logo
Head & Heart Insights logo
Nathan Morse logo
Vagabond Carving logo

Client experience

“As a solopreneur, there are so many shiny things that can take away the vital focus needed to get a product or brand launched. As such, our Discovery conversations had the potential to go in multiple directions in which the challenge became how to bring all these nebulae together into cohesive, understandable and strategic tidiness…and this is Dana’s art-form. 

Looking back on the brand positioning documents, they became a mission statement, a guiding light to be working toward. With patience, belief and intention, the business has grown into the direction I’ve been wanting it to, and that has been strongly influenced by not only the strategy sessions with Dana, but her energy in and around my business as a whole.”

NATHAN MORSE

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Consulting & Training

Feeling stuck in one particular area? Let’s have a 90 minute conversation to work through a specific challenge together. Areas where a consult can help move your business forward:

  • Discuss where and how to invest in marketing resources for your business
  • Training on a website platform or social media channel
  • Audit of current website or marketing activities with actionable enhancement recommendations

The 90-minute consult is $150 USD to be paid at time of booking. If this fee is not accessible for you, please contact with the email form to discuss a pay what you can option. 

Connect with Stargazer, today.

Book a free 30-minute consult to see if we are the right fit for working together.