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There is no one-sized fits all communications or silver-bullet approach to building visibility for your company. Stargazer approaches marketing communications strategy by proposing doing what is most aligned with the vision and values balanced with what is feasible in the current business phase. Once the roots are firmly planted, then the implementation of layering on channels and expanding tactics begins to build the vision for the future. It is not a “do everything” and “be everywhere” constantly strategy… unless you have a team and sizable budget.
Define what’s unique about the business.
Clarify the service offering, ideal client, target audience, voice and story.
Identify marketing channels that will work best for communicating.
The inspiration for the business begins with wanting to do something different in the industry. To make an impact. To bring a unique perspective or way to serve that is often shaped by the founder’s vision. This is what’s special about your business.
What we know as specialists in our relevant fields and industry soon becomes a quest of knowledge in all areas of business and life. And one of the most challenging lessons is how to communicate internally and externally about what’s unique about the business.
Defining and crafting the story with a strategic approach helps drastically reduce some of the confusion and complexities so you can confidently communicate about your business and service offering while genuinely selling in a way most aligned with the vision.
Whether the business is a start up or scale phase, get a clear plan for how best to build the brand and market the message.
The information is distilled down into an initial presentation of what is an own able and genuine messaging position and unique reasons to believe. Once the positioning is defined, it then moves into the tactical marketing communications plan based around the goals.
The final deliverable is a presentation deck that includes the business story, positioning and detailed outline of the communications plan. Training and/or reference materials to begin activating on the marketing communications will be provided.
Every enagement is quoted uniquely. Consider this a baseline:
Prices will vary based on the size of the business, brand and objectives. Once we discuss the challenges and goals, a proposal will be provided.
“As a solopreneur, there are so many shiny things that can take away the vital focus needed to get a product or brand launched. As such, our Discovery conversations had the potential to go in multiple directions in which the challenge became how to bring all these nebulae together into cohesive, understandable and strategic tidiness…and this is Dana’s art-form.
Looking back on the brand positioning documents, they became a mission statement, a guiding light to be working toward. With patience, belief and intention, the business has grown into the direction I’ve been wanting it to, and that has been strongly influenced by not only the strategy sessions with Dana, but her energy in and around my business as a whole.”
NATHAN MORSE
Feeling stuck in one particular area? Let’s have a 90 minute conversation to work through a specific challenge together. Areas where a consult can help move your business forward:
The 90-minute consult is $150 USD to be paid at time of booking. If this fee is not accessible for you, please contact with the email form to discuss a pay what you can option.
Book a free 30-minute consult to see if we are the right fit for working together.