BRAND & MARKETING STRATEGY FOR SMALL BUSINESS
Define your brand & create a marketing roadmap
There is no one-sized fits all communications or magic-bullet approach to building a brand. Stargazer approaches brand and marketing communications strategy by proposing doing what is most aligned with the vision and values balanced with what is feasible to execute in the current business phase. Once the roots are firmly planted, then the implementation of layering on channels and expanding tactics begins to build the vision for the future. It is not a “do everything” and “be everywhere” strategy—unless you have a team and sizable budget.
Define what’s unique about the business.
Clarify the service offering, ideal client, target audience, voice and story.
Identify marketing channels that will work best for communicating.
How we strategize together
Whether the business is a start up or scale phase, get a clear plan for how best to build the brand and market the message.
Discovery
Distillation
The information is distilled down into an initial presentation of what is an ownable and genuine messaging position and unique reasons to believe. Once the positioning is defined, it then moves into the tactical marketing communications plan based around the goals.
Delivery
The final deliverable is a presentation deck that includes the business story, positioning and detailed outline of the communications plan. Training and/or reference materials to begin activating on the marketing communications will be provided.
What's included
Every enagement is quoted uniquely. Consider this a baseline:
- Two 90-minute Discovery Session Interviews to gain a clear understanding of the vision and goals of the brand and business.
- Distilled statements that articulates an aligned and own-able communication positioning.
- Summary reasons to believe to guide the vision of the messaging, ideal client and map of offering.
- Communications audit and review of inspirations.
- Market research of the space with insights around positioning and messaging opportunities
- Broad outline of a tactical marketing plan that falls in line with brand positioning.
- Concepts provided on channels or objective to best set up for activation: ad campaign ideas, website user experience outline, brand identity, social media templates.
Prices will vary based on the size of the business, brand and objectives. Once we discuss the challenges and goals, a proposal will be provided.
Brands we've strategized with
Connect with Stargazer, today.
Book a free 30-minute consult to discuss your brand and marketing communication strategy needs.