Bronwyn Sowden came to Stargazer in the early phase of beginning her coaching and consulting business. She didn’t have an established web presence and was overwhelmed with DIY options and the time. Bronwyn was also keen on delicately balancing the coaching and HR consulting offering as they speak to different audiences.
We began as all projects do with a deep discovery process to ensure we position Bronwyn appropriately in the two spaces. The result was overarching leadership positioning which was carried through in the messaging of the site and greatly informed the site navigation by clearly labeling who she works with and allowing the site visitor to select accordingly. We also conducted a visual brand exploration to help establish the identity for the site and her future marketing materials.
Throughout the collaboration with Bronwyn, it was such a joy to work with someone so savvy, sharp, and light hearted. It was a gift to be a part of establishing her brand presence and bringing her story and services out into the world.
Dana is a unicorn genius of combining branding/marketing plus website design skills to produce a website page that really distilled and showcased what I wanted to communicate. Her deep listening skills are second to none. I literally waffled at her about my passion, my process and my business and she turned it into distilled clear positioning. She really got me. I feel proud of the site she designed and recommend her to anyone who listens. Thanks Dana!
Insights & Impacts
- Established brand identity and positioning
- Clarified service offering
- Website built in Squarespace