10 Essential factors to consider when choosing a website design company

Are you looking to revamp your website or create a new one from scratch? Choosing the right website design company is instrumental to building your online presence in an aligned way with your business goals. With the vast options available, how do you decide which one is the best fit for you and your business? Let’s get into the top things to consider when selecting a website design company to partner with in bringing your vision to life.

1. Expertise and Experience

If you have a website on a platform already that you want to stay on or have an idea of where you would like your website to live, then look for a website designer or company with experience creating websites on that platform. For example, if your site is on WordPress, Squarespace, Shopify etc, then look for a design agency that has this specialty experience. If you don’t have a platform in mind and open to their recommendation then consider if that design agency has experience in your relative market (for example they work with service-based businesses, e-commerce business or specific nieces such as coaches and creators).  Keep in mind, the agency may specialize in certain website platforms and likely recommend that platform.  We recommend booking a call to assess the company’s expertise and experience in designing websites for businesses similar to yours. 

2. Portfolio Review

Check out their portfolio on their website to gauge the visual essence of their work and see if their design aesthetic aligns with your vision. If they don’t have a portfolio on their website, ask for them to send links to live examples. The portfolio showcases their ability to not only design but also launch functional websites.

3. Client Testimonials and Reviews

Consider client testimonials and reviews to understand the company’s reputation and client satisfaction levels. Positive feedback from past clients is a solid indicator of reliable service. Feel free to also request to talk to a client to hear first hand about the experience of working with the website design agency or freelancer. 

4. Pricing and Packages

It can be challenging to compare apples to apples when receiving proposals. Pricing will vary depending on the project scale and website design business size (whether an independent freelancer or an agency with a large team). Factors that can impact scope and pricing include if the website is fully custom designed and developed from scratch and possibly includes strategy and copywriting or the web designer leverages pre-built templates and you provide all brand elements and copy. When you discuss your project needs, ask them their process and what they typically include in their packages. 

5. Ongoing Support

Inquire if they offer ongoing support and maintenance services. Ongoing support can look different depending on your business needs and budget. A website design company that’s interested in being a long-term partner will provide the option for continuous assistance to ensure your website remains updated and secure. For WordPress sites, ongoing support and maintenance will be critical for managing plugin updates. 

6. SEO Knowledge

The company’s knowledge of search engine optimization (SEO) and includes at least basic measures is crucial. SEO-friendly website design helps improve your site’s visibility in search engine results, driving organic traffic. If it’s a new website basic measures to consider are SEO friendly URLS, page titles, and includes meta descriptions.  If you are redesigning a new site on the same platform or migrating a site to a new one, it’s important the web design partner considers URL redirects or any changes to URLs that may impact existing rankings. 

7. Responsive and Mobile-Friendly Design

Ensure the company can create responsive and mobile-friendly designs. With a majority of users accessing websites via mobile devices, your site must provide an optimal viewing experience across all screen sizes. Popular platforms such as Squarespace and Wix are optimized for desktop and mobile, so if you are considering a specialist in these platforms inquire if tablet optimization is included. 

8. Deadline and Milestone Commitment

Timely delivery ensures your website launch aligns with your business plans. The average custom brochure website for service-based businesses with 7-10 pages takes about 6-8 weeks.  There are cases where timing can go much faster if the designer is  leveraging a pre-built template or much longer if it’s a large site with more pages or the agency includes more steps in the process.  If you have a timeline that is required for your project, when you are initially vetting the potential partner check to ensure they have capacity and can commit to your timeframe with ease. In any case, ask the potential website vendor to include project phase or milestone timing in their proposal so you have a benchmark for honoring the deliverable commitments. 

9. Customization and Flexibility

Look for a company that offers customization and flexibility. Your website needs to reflect your unique brand identity and cater to your specific business goals. If the website designer leverages pre-built templates, ensure there is some level of flexibility in the event you need a unique section added or feature added that may not exist in the template. 

10. Ethical Alignment

Finally, consider their ethical stance and values alignment. One way to assess their ethical stance is by evaluating the sales and  marketing tactics they leverage in their own business. Read their about pages and see how they language working with their clients and if they share their missions and values openly. A website design company that shares your business values will better understand your vision and goals, leading to a more cohesive partnership.

Choosing the right website design partner is a decision that should not be taken lightly. By considering these 10 essential factors, you can make a more informed decision that will ultimately lead to a website that reflects your brand, engages your target audience, and drives your business forward. Take the time to research and evaluate your options, and don’t hesitate to ask questions and seek clarity before making your final decision. Your website is an investment in your business’s growth, and choosing the right website design company is a significant step in evolving your online presence.

Content Authenticity Statement:

70% of this blog was generated by Dana, the human. There are multiple outputs in the opening, headings and closing section from different models. Credit to Christopher Penn on why this kind of disclosure is a good idea and might be required for anyone doing business in any capacity with the EU in the near future.

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