Olena Henry, founder of FemFit Body Lab, has passionately built a personal training business dedicated to helping women of any fitness level be strong, healthy and energized at any stage of their life. Olena found Stargazer through LinkedIn and we immediately connected on our first call! She had worked with other agencies but was frustrated the site didn’t reflect the premium experience FemFit provides to her clients and it was affecting her business and brand.
When we began the site was incomplete and lacked the design sensibility that fit her brand as well as an overall poor user experience. We decided rather than salvaging it would be more efficient and cost-effective to start from scratch.
Olena is incredibly clear on what her brand stands for, the offering and vision for the business. She also has a tremendous image and video library to work with which helped elevate the brand design. All this not only served the design process well, but helped inform a new site architecture and messaging around the training services, highlighting the signature FemFit method, and team.
In the process of working with Olena, it was inspiring to witness her incredible work ethic, collaborative spirit, humor and honesty. It was an honor to be entrusted with her site and business, especially after she had been burned before. We’re both proud of the work and getting this version of her site out in the world.
I had worked with two developers in the past, however I always had different issues ( delays, low quality work, etc) , but when I found Dana it was a love from the first consultation . I really liked her website and I really enjoyed her approach and all the questions she asked me. She finished my website very quickly and thoroughly! She responded to my emails in a timely manner and my website looks very professional and functional, color selection is great and I have received a lot of compliments about it!
I highly recommend Dana for your new project!
Olena Henry, Femfit Body Lab
Insights & Impacts
- A beautifully designed site that reflects the strong brand Olena envisions
- An easy to navigate experience for the potential client
- Defined processes and pages were created to help support the client inquiry and onboarding process