If you’re starting to learn more about marketing and branding for your small business, you may have heard marketing professionals or business coaches use phrases
As a founder building your small business there are a myriad of aspects to manage and invest your money, time and energy into. Communicating about
“Inspired companies and leaders regardless of their size or their industry thinks, acts and communicates from the inside out.” Simon Sinek – Start With Why
As a service-based solopreneur we are often bombarded with messages from business coaches, digital marketers and software providers about putting our business on “autopilot”. Promises
Brand positioning has been a concept deployed by ad agencies since as early as the 1950s implied through the writings of David Ogilvy and later